Our Company

Maiden Life & General is different by design. We believe in keeping it simple, which is why we only write and provide insurance policies that both you and your customers can understand.
 
Domiciled in Sweden, we can deliver insurance solutions in all EEA countries. Our European approach gives us the scope to shape policies to suit local customs and local people, making us the ideal choice wherever your business is based. As part of the NASDAQ listed Maiden group, we are big enough to thrive, but small enough to care.

Our Values

We believe in transparency and fairness across the board, and we don’t offer products that we wouldn’t buy ourselves. Our policies are easy-to-read, and there are no unnecessary ‘ifs’, ‘buts’, ‘maybes’ or hidden small print; just insurance protection. We’re guided by common sense, with minimum exclusions and fair cover conditons.
 
By looking out for your customers, we’re looking out for you.

Our People

Our team has been carefully built up to create a panel of expertise, guided by decades of experience and motivated by making insurance straightforward and simple.
 
We’ll provide you with a personalised service, combined with a collaborative approach to ensure you get the full scope of our capabilities. Alongside a dedicated Account Manager for your project, you’ll have access to the wider group of insurance specialists. The Maiden team are committed to providing a consistent and unified service, wherever you’re based.

Our Focus

Our time-to-market response is a true differentiator, making us one of the most agile underwriters in the market. From start to finish, our process takes weeks rather than months, benefitting both you and your customers as your policy moves quickly from concept to launch.
 
We are set up to offer you a complete insurance solution tailored to your specifications. Our flexible approach and innovative thinking give us the capacity to either adapt existing policies or develop new programs, to meet your needs. And if you’re uncertain about what you want, we’ll help advise you on the best products to suit your customers’ requirements.
 
Our aim is for you to receive the products and service you need for sustainable success in providing cost-effective, meaningful policies for your customers.